| | January 20166CIOReviewCopyright © 2016 CIOReview. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJANUARY - 22 - 2016Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 JANUARY - 22 - 2016, Vol 05 SE 05 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com E-commerce SpecialCIOReviewEditorial StaffSalesT: 510-565-7560Aaron Pierce Ava Garcia Eileen SinghAlex D'SouzaIvy MeganShirley FaithImmaculate D'souzaimmaculate@cioreview.com VisualizersStephen ThomasSukirti Agnihotri Sarah FernandesManaging EditorJeevan GeorgeE-commerce is showing no signs of slowing down. As online retailers continued expanding to new geographies and physical retailers entered new markets through e-commerce, the past year brought a continuation of the impressive growth of e-commerce around the world. Perhaps the biggest expression of this boom was in the stock markets, which gave e-commerce companies skyrocketing valuations. This boom has brought both challenges and opportunities. For one, both pure-play online behemoths and brick-and-mortar leaders are learning that the future of the industry is not merely online, but rather in creative omnichannel offerings that link online and physical shopping. As a result, brick-and-mortar stalwarts such as Walmart and Nordstrom continue to expand their online offerings, while big and small online players--from Amazon to Birchbox started to focus on physical markets. The future is clear--the retailers that can seamlessly merge both online and offline setups will dominate the market. On the other hand, there is also a change in how shoppers are buying products online. In particular, it is through their mobile phones. Gartner predicts that by 2017, U.S. customers' mobile engagement behavior will drive mobile commerce revenue in the U.S. to 50 percent of U.S. digital commerce revenue. And if a brand isn't able to reach and interact with their customers via smartphone or tablet, they're probably not reaching 50 percent of them. This has opened up multiple opportunities. From providing secure online payment options to mobile checkouts, the players in this area are positioning themselves to gain more customers.Set against this high growth e-commerce market, there are scores of technology solution providers that assist the players from multiple touch points. From complete e-commerce platforms to mobile websites, these solution providers ensure that the clients have everything in their hand to win the e-commerce battle. This special edition brings lights into some of these innovative solutions, and insights on how these solutions help businesses succeed in their e-commerce endeavors.Let us know your thoughts.Jeevan George Managing Editoreditor@cioreview.comEditorialThe Luring Growth of E-commerce
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