CIOReview | | 19 FEBRUARY - 2023By Kreecha Puphaiboon , Head of AI/ML, BANPU Public Company Limited CXO INSIGHTSThe article is written from a technical hands-on experience in Artificial Intelligence (AI) in scientific, banking and energy industries. I want to share how to implement AI in companies, from on my own experience.Personally, the most important step is to set the definition of AI in your organization. Peter Norvig from Google defines AI as the designing and building of intelligent agents that perceives from the environment and take actions that affect that environment. AI is not just applying advanced analysis and logic- based techniques, like Excel, machine learning (ML), to support decision making. But AI also needs to automatically perform intelligent actions for humans. The definition of AI must be clearly agreed from all levels within the organization e.g. boards, management and operation. Otherwise, we will see confusion. For examples,I was asked to use Excel to perform loans and asset valuation with thousands of customers in real-time and users still want to edit and verify. Then, people showed me that they can do AI with Excel decision tables, solver, or linear regression. To me this is data analytics where people still want to analyze data, make judgements or conclusions about the information.Generally, AI is expected to improve businesses. Thus, Business Benefits or AI Objectives must be clearly quantified so that AI results can be measured. Consequently, all stakeholders can have the same business target. My past AI project goals were: reducing operational costs ­how much in dollar (explicitly 1 million USD/year), improving customer experience (click-through-rate increased by 3% after 2 months) and increasing revenue by 10% of loans and deposits. These clear numerical objectives helped in implementing AI projects and tracking outcomes on annual basis.There are business opportunities where AI can improve Banpu abilities to: 1) increase productivity ENTERPRISE AI ADOPTION BASED ON EXPERIENCEKreecha Puphaiboon
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