| | FEBRUARY 2021Contents08IN MY OPINIONCXO INSIGHTSFOUR WAYS A LOYALTY PROGRAM CONTRIBUTES INCREMENTAL FINANCIAL BENEFITAlex Tavera, Director CRM, Email and Loyalty, Lakeshore Learning Materials2012KAI-SHING TAO, CHAIRMAN AND CEOAUGMENTING POS WITH NEW, INNOVATIVE DIGITAL TECHNOLOGIESSteve Methvin, VP of Ecommerce and Retail Technology, Bozzuto's25Sean MacCarthy, Executive Director Analytics & Segmentation, Claire's IncCULTURE AND TALENT IN THE DIGITAL AGE-WHERE BEING DATA DRIVEN IS AN EMPTY CLICHÉ WITHOUT DATA OBSESSIONREMARK HOLDINGSEMPOWERING OFFLINE RETAILERS IN A DIGITAL ERA
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