| | 19CIOReviewFEBRUARY 2021Aurora's patented .NET content management platform is transforming the way businesses are communicating with their customers and employeeslow bandwidth, thereby allowing connectivity via WiFi, LAN, or even cellular, which is particularly helpful in the locations that do not have the sufficient frequency range for digital signages. At the same time, Aurora has also given predominant consideration to the security of the platform by providing 32 random keycode encryptions at three different levels--user, network, and panel--to avoid any infiltration.That's not all! Aurora can also provide these robust functionalities via API. And, if a client needs a customized API, the development team at Aurora has the expertise to modify it according to the client's requirements. For instance, the clients can connect their inventory systems to the point of sales (POS) dashboards via Aurora's API to show the real-time status of their products in the inventory. This facet is especially advantageous for fast food restaurants, grocery chains, and medical dispensaries that have to update their menu boards periodically.Notably, the platform comes with an emergency alert feature as well. If there is a shortage of a product or if an urgent safety message has to be broadcasted, this feature can override the scheduled content to convey that particular message. Alongside this, retail stores no longer have to worry about copyright infringements if they want to play apt music in their retail stores, as business licensed music is obtainable through Aurora's software. They can change music stations directly through the software at any location according to their convenience. Aurora also provides reseller and white label opportunities. It is particularly beneficial for entrepreneurs and companies that want to have their branded digital signage platform. Above all,banking on its customer-centric approach, Aurora tries to tie all these robust functionalities under one roof for its clients by providing exceptional turnkey services. "We are a boutique business that allows for customization to meet our clients' diverse needs," exudes Brent.Such expertise has made Aurora's digital signage solutions valuable across various sectors,owing to its power to cater to a client's diverse needs. Particularly for the retail sector looking for granular marketing strategies, Aurora is providing much-needed flexibility. To cite an example, Aurora has many clients in the retail banking sector, which are using the platform's flexibility to laser-focus on various aspects of customer needs. The banks can be highly selective on what and when they want to advertise. And quite naturally, this is enhancing the relationship and communication between the bank employees and customers, and opening new revenue possibilities via more personalized marketing programs. A case in point is the Bank OZK that has more than 250 branches across 9 U.S. states. They are extensively leveraging digital signage content to educate their customers on what they are offering, while also improving the aesthetics of their promotional marketing campaigns. "Our product is developed from the ground up keeping in mind the enterprise-level customers who need to instantly update or adjust their content across all the locations or in a particular location at a particular time," adds Brent.In a sector where superior customer experience is the pulse, Aurora's digital signage solutions is indeed proving to be a major competitive differentiator for retail businesses. However, Brent emphasizes that it is their dedicated customer base that has enabled them to remain at the forefront in the domain for more than a decade."And while on the technology front, we are all set to launch a new platform in 2021, which aims at reinventing the wheel, in our hearts, we truly believe it is the relationship that we have built with our customers, which has been and will continue to be our impetus for growth," concludes Brent. Susan Robinson
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