| | February 20219CIOReviewsoftware is up to the task of helping them reach their business goals over the next three years. Ease of use is the secret sauce for software success. The CRM solutions that dominate today's market are bursting at the seams with counter-intuitive features, leaving busy salespeople with a seemingly endless list of tools to learn in an already bloated platform. They have been cobbled together over years of mergers and acquisitions, leaving sales professionals with the unenviable task of knitting together data from multiple systems that weren't originally built to work together. And they have been built to suit the goals of the people selling the software, not the customers it's supposed to serve.According to HubSpot's research, 50% of sales leaders consider their CRM to be "difficult to use," while a worrying 76% believe their teams only use a small fraction of their software's capabilities. When critical software, like a CRM system, isn't user-friendly, it costs salespeople, and their company, money - nearly one in five sales leaders report that they've lost opportunities or revenue as a result of their software being difficult to use. Ease-of-use is the secret sauce of success with sales software. With it, comes adoption. With adoption comes understanding of a sales pipeline. With understanding comes better decision-making. And with better decision-making comes teams that are more successful.It's time to redefine the sales CRM categoryWhen it comes to ease of use, sales software is decades behind the consumer products that we use every day, and this doesn't stack up. Customers globally are asking for more - expectations are higher than ever, yet in many cases, sales teams, often the first touchpoint, are hamstrung by clunky software - in this new era for sales, it's time to think about CRMs differently.In 2020, and the future, sales leaders should be able to:- Run their entire sales process with their sales software - you should be leaning into integrations, not bolting on expensive add-ons or reviewing your product roadmap year after year because what you built yesterday isn't meeting your needs today. Today's sales software should be much more than just a place to store contact details - there should be rich engagement tools, like live chat and 1:1 video, configure-price-quote features, and easy-to-use yet powerful reporting capabilities. Succeeding in the future requires us to be agile, and you can't be that when your core tools are painful to use and not well adopted. - Prioritise coaching their team, collaborating with colleagues and supporting customers, rather than spending the majority of their day creating reports from multiple systems or cleaning up data. - And most importantly, find a sales CRM that equips them with enterprise-grade power, and consumer-grade ease of use in a solution that meets their business needs, and customer expectations, today and into the future. The business world is changing. More than ever, we recognise the need for sales leaders to provide their customers with exactly what they need, and how they need it. And now, finally, we can treat sales leaders the same way, and provide them with the CRMs they need too.
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