| | February 20216CIOReviewIn 2006, HubSpot launched software designed to assist organizations to implement and successfully execute their inbound marketing strategies. Fast forward to 2021 and HubSpot offers a full stack of software that includes a powerful Customer Relationship Management system, Marketing Hub, Sales Hub, Service Hub, and a CMS (content management system) Hub. HubSpot has become an all-in-one marketing and sales software that offers advanced tools to help businesses with just about all digital marketing tactics including, Search Engine Optimisation, Blogging, Social Media, Landing Pages, Marketing Automation, Email campaigns, lead generation campaigns, and website analytics integrating valuable marketing data with sales to create alignment between these two commercial departments within an organization.Further, getting a website to rank higher than its competitors in the search engine results is a goal for any business, but SEO is difficult to implement without the correct analytical data and advanced tools at hand. HubSpot comes with a wealth of SEO tools to assist in keyword tracking, content creation, and technical SEO - all of which form the foundation of successful Search Engine Optimisation. Moreover, HubSpot's integrated CRM facilitates are designed to make customer relationship management simple and effective. This is done by integrating website and social media accounts, allowing to track users and visitors and see what they are doing on a website. This insight allows understanding how leads are responding to online presence, while at the same time, drawing valuable information from visitor's social media profiles.In this edition of CIOReview, we bring to you some of the leading companies that have excelled through innovation in delivering promising HubSpot solutions and services. We hope the inspiring success stories of these providers benefit our readers in pursuit of an ideal collaboration.Let us know your thoughts!EditorialA Different Sales and Marketing Approach in Unprecedented TimesCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.This special edition on HubSpot is an initiative of CIOReviewThe selections for this HubSpot is made by an independentbody, and HubSpot has no involvement in this initiative norany partnership with CIOReviewCIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com February - 22, 2021, Vol 10, Issue - 5 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasVisualizersIssac GeorgeBrian Harding*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Dean Winchester
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