| | FEBRUARY 20206CIOReviewMarketing today is moving at the pace of light with markets dynamics changing at each striking second. But keeping up with these changes isn't always enough. To succeed in the fast-paced, marketing world, one has to stay ahead of the game. Building upon the proliferation of tools is the move for marketers to become more skilled and knowledgeable about the technology platforms available.HubSpot's marketing technology has solved these issues such as tracking ROI, automation and scalability of activities, more personalized and targeted messaging for customers and prospects, integrated analytics. An aspect of AI that the HubSpot platform uses a lot is machine learning. Via this tool, each individual business that uses the platform can reap the benefits of the improved analytics and overall better customer service. Today, messaging apps are used by over 4 billion users worldwide, and there's a tremendous opportunity for brands to leverage this presence. Deploying messaging for customer service is more scalable and cost-effective for businesses, and by providing a better experience for the customer, brands can solve their problems quickly and retain them more easily.Emerging as another revolutionary marketing trend is virtual reality, which is expected to see an 18 percent increase in revenue, and a 25 percent increase in units sold. What's unique about virtual reality is that it encourages engagement by offering an immersive, memorable experience unlike any other medium and brands are quickly recognizing that value. This edition brings you some of the most prominent organizations that specialize in the HubSpot landscape and have excelled with their service and will be major drivers of the aforementioned trends to the mainstream.Let us know your thoughts!EditorialDrafting Marketing Strategies of Future CIOReviewContact Us:Phone:510-230-0395Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com February - 14, 2020, Vol 09, Issue - 2 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersDean WinchesterJune Williams Shirley FaithRussell ThomasVisualizersIssac GeorgeJohn GothamJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffThis special edition on HubSpot is an initiative of HubSpot. The selections for this HubSpot edition is made by an independent body, and HubSpot has no involvement in this initiative nor any partnership with CIOReview.
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