| | February 201719CIOReview2017integration and seamless connectivity with our proprietary PHA programs, content, and vetted third-party solutions which can include telehealth, price transparency, employee benefits, and health savings accounts information," says Rosenbluth. The third dimension focuses on the development of an application for predictive analytics that will help clients determine healthcare costs on the health conditions of their employees and members. More than Just Healthcare Solutions"As a software development company, we take a people-centric approach to build solutions that are cognizant of time, space, and resource," Rosenbluth points out. Considering the spend on chronic conditions, New Ocean's solution is focused on engaging people to get and stay healthy with a broad variety of educational content and tools that help them in self-managing their health. "We work smarter by using both focus groups and latest research from leading experts of behavior change theory and behavioral economics." With this knowledge, New Ocean's subject matter experts thoughtfully develop, meticulously curate, and strategically deliver refreshing, evidence-based proprietary content. "Informative content in the form of original videos, articles, recipes, motivational messages, tips, and reminders drive engagement for maximum participation," he adds. As a person who blazed new trails in the travel industry, Rosenbluth has now disrupted the healthcare arena with a health platform driven by cutting edge technology. "I thoroughly enjoy connecting the nuances between people, technology, and a plethora of unknown variables," Rosenbluth adds. He points out that while traditional health risk assessments are tediously time consuming and uninspiring, and leave participants feeling exposed, New Ocean's assessments are shorter, less invasive, with incisive questions that get to the heart of the matter quickly without making people feel their privacy is at risk. Continuous feedback throughout the assessment and recommendations--that direct users to programs uniquely suited to them--make New Ocean distinct in the healthcare landscape. Participation in a health assessment is one of the keys to getting and staying healthy. New Ocean's PHA is the gateway to the personalized journey that includes lifestyle and chronic condition management. New Ocean's configurable rewards program to incent both intrinsically and extrinsically offers the dual benefit of earning rewards that can offset individual healthcare costs while getting healthier. Embracing Health and Well-Being The first company to launch with New Ocean is Independence Blue Cross (Independence), offering its employees the opportunity to embark on their health and well-being journey. Later this year, Independence will offer the health and well-being platform to members and self-insured clients. "To keep our members at the center of all we do, Independence is committed to innovating alongside dynamic companies like New Ocean Health Solutions," said Daniel J. Hilferty, President and CEO of Independence Blue Cross. "Together, we are creating a best-in-class solution that empowers individuals to take an active role in their health and well-being. We believe the unique platform from New Ocean will provide our members a personalized, engaging toolset that integrates into our existing technology for a seamless member experience." Thriving on a friendly, open and collaborative culture, the company's breakthrough approaches are a resultant of shared ideas and synergy that is palpable in its work environment. "I love new ideas and spend a great deal of time creating an environment where the teams actively bring forth their ideas regardless of their position in the company," highlights Rosenbluth. "We are on a continuous journey to seek out the unknown, unmet needs of the healthcare ecosystem and build solutions to fulfill them," says Rosenbluth. We are on a continuous journey to seek out the unknown, unmet needs of the healthcare ecosystem and build solutions to fulfill them
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