| | February 20166CIOReviewCIOReviewNOVEMBER 20 - 2015Editorial StaffVisualizersStephen ThomasArun ThomasNo Longer Just About the WebEditorialCIOReviewFEBRUARY - 05 - 2016Managing EditorJeevan GeorgeEditorial StaffVisualizersStephen ThomasWeb Content Management SpecialOver the years, Web Content Management systems have evolved from being complicated programs to user-friendly applications. Modern companies depend on a strong and reliable WCM system to steer their way through the array of sites, portals, intranets, and extranets. The WCM system has become an indispensable resource--consolidating websites, converting content for smartphones, and maximizing the digital experience for customers.The leaders in this space are expected to change. The state of WCM, which is fast-paced and expanding is maturing massively--featuring more interactivity for users and shifting further away from the traditional page consisting of text and images. Therefore, simply publishing content is not enough for modern organizations. Today, it is about improving content's ability to serve business goals and empower content marketers to truly articulate their contribution to the business' bottom line.As a result, WCM has moved outside the narrow box of websites to deliver to all digital touchpoints, including portals, email, social kiosks, and vending machines. It is all about digital channels and engaging with consumers. Mobile has also ushered in a completely new era for WCM, with brands now catering to consumers' screens of any size in the context of the experience.The next great leap in WCM will be rethinking publishing content to better integrate with this change. A tool that enables rapid initial article posting and real-time, ongoing article revision based on social feedback will give publishers a huge advantage over their competition.Today, the WCM goal for many is fostering an end-to-end multichannel selling solution with customer-driven and contextual information that enables smart, educated, and confident decisions. Here, the holy grail is the ability to integrate web, email, mobile, and social customer interactions with systems of record or transaction, plus rich content and commerce.To help concerned personnel of this industry navigate the WCM landscape, CIOReview has come up with a special edition on the "Most Promising Web Content Management Solution Providers -2016". We hope you enjoy reading this edition as much as we enjoyed putting this together. Jeevan GeorgeManaging Editoreditor@cioreview.comPeddi AkhilaSubasita BorkakotyAlex D'SouzaJade Ray Copyright © 2016 CIOReview. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 FEBRUARY - 05 - 2016, Vol 05 SE 14 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com CIOReviewSalesT:510-996-5168Mike Thompsonmike@cioreview.comSusan AndersonSukirti Agnihotri
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