| | DECEMBER 20248CIOReviewIN MY OPINIONTHE PSYCHOLOGY OF AI CREDIBILITYBy Enrique Leon, AI Enterprise Architect, American Sugar Refining IncA rtificial intelligence (AI) is increasingly used to generate content, such as text, images, music, and videos, that can influence human beliefs, attitudes, and behaviors. However, not all AI-generated content is accurate, reliable, or ethical. Some AI systems may produce misleading, biased, or harmful content, intentionally or unintentionally, that can negatively affect individuals and society. Therefore, it is important to understand how people evaluate the credibility of AI-generated content and how it compares to human-generated content.This article explores the psychological factors that affect people's trust in AI-generated content and why they may accept it as true more than human-generated content. We review the existing literature on the topic and propose a conceptual framework that explains the main cognitive and affective processes involved. We also discuss the implications of our findings for the design and regulation of AI systems and the education and empowerment of users.Literature ReviewA growing body of research examines how people perceive and respond to AI-generated content, especially in the domains of text and image generation. Some of the main themes that emerge from this literature are:· People generally tend to trust AI-generated content, especially when they are unaware of its source or have a positive attitude toward AI.· People are influenced by the quality, coherence, and consistency of AI-generated content and by the cues and context accompanying it.· People are more likely to accept AI-generated content as true when it confirms their prior beliefs, preferences, or expectations or when it appeals to their emotions or motivations.· People are less likely to question or verify AI-generated content than human-generated content due to their lower perceived accountability, responsibility or intentionality of AI sources.· People are more susceptible to the effects of AI-generated content when they have low levels of media literacy, critical thinking, or digital skills or when they are in situations of high uncertainty, complexity, or information overload.Enrique Leon
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