| | DECEMBER 202419CIOReviewNowadays, AI solutions are everywhere around us. Something curious is that most people don't know that they have been with us since the middle of the twentieth century. We can argue about the beginning of AI and some people would say that it was in the moment that John McCarthy first named it using the term "Artificial Intelligence" in 1956, or if Turing's machine that was used to decipher the messages encrypted by Germany during the second world war, was in fact the first AI solution even though it has not been named as it. But in any case, AI was born a lot of years ago. We also use AI daily when we listen to a song or watch a movie just because an algorithm says it will probably like us, or when we talk to our virtual assistants to schedule an alarm, make a phone call or just find the definition of a term on the internet... or when we use a navigation app to find the best route to go home. We don't even have a formal and unique definition for AI, but we can recognize it wherever we see something using it. Until now, artificial intelligence solutions seem to be machines, applications and algorithms trying to replicate or simulate human intelligence. But is it "intelligence" that moves us to repeat a task that we have done before? Is repeating familiar tasks a sign of intelligence? Or intelligence is just involved when we do something for the first time? And then comes the repetition until automation, things that can be perfectly done by anybody or anything else... even a machine! I really don't feel that my intelligence is being part of the equation while doing my daily routine or tasks such as walking or talking, but now there are a lot of people that think machines have crossed the line because they can generate text or images. It seems like everything was under control when we saw machines replicating movements, doing calculations or evaluating all possible combinations to find the best way of playing a game... but now, they can generate new things and it doesn't mean that we have to fear them! Quite the opposite, we can use them in more fields to empower ourselves, making more things in less time."Generate" is not synonymous of "Create"Even though the words may sound similar, there is a difference between them that is very important to understand when we talk about AI. Generative AI, as we can imagine, can generate things such as text or images based on other existing texts or images. We can use an AI tool to generate a picture of a turtle with butterfly wings, that is something that doesn't exist in reality and probably our AI tool hasn't "seen" before. But the existence of turtles and butterflies enable the generation of the new creature. To create something means to define something undefined, and that is impossible for AI algorithms. When a user is writing a prompt, the way of talking to this kind of algorithms, THE USE OF AIBy Eliana Canton, Regional Sr Manager, Data Science & Engineering, The Walt Disney CompanyEliana CantonCXO INSIGHTS
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