Contents30IN MY OPINIONPatricia Dib, Head of Marketing, Communications, and CRM, Bourbon Hotels & ResortsTHE CHALLENGE OF CUSTOMER CENTRICITY IS STILL STRUCTURALLAST WORD12COVER STORY08THE FUTURE OF RETAIL: TOP 5 TECHNOLOGIES TRANSFORMING RETAIL/GROCERY STORES AND ENHANCING CUSTOMER EXPERIENCEMarcelo Andrade,Head of Digital Transformation,Retail Media, and Product Marketing Management,Festval CuritibaXENTRIC360 SHAPING LATIN AMERICA'S AND CARIBBEAN DIGITAL FUTURE TODAYYanisela Murillo, CEO
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