ContentsA TRANSFORMATION SO MUCH BIGGER THAN DIGITAL!Eric Martin,Vice President, Information Technology and Digitalization, Deschenes GroupWHAT CONSUMERS SEE IS WHAT THEY WANT. HERE'S HOW YOU DELIVER IT AT SCALELiana Cárdenas Cave, Senior Director, Content Orchestration,HiltonCOVER STORY12IN MY OPINION08LAST WORD30NAVIGATING DIGITAL TRANSFORMATION THROUGH CULTURE AND TECHNOLOGYDanilo Silva,Head of Technology and Innovation,Grupo SOMA
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