| |DECEMBER 20238CIOReviewBRF BETS ON DIGITAL TRANSFORMATION TO BECOME SIMPLER AND MORE EFFICIENTBy Antonio Cesco, Global Director of Technology and Digital Transformation, BRFAntonio CescoBRF is a company that has been operating in the food industry for almost 90 years. We are present in 95 percent of Brazilian homes, and we even serve our products to people in 126 other countries, managing a process that starts in the grain trade and continues through the integrated producer, farms, factories, corporate processes, distribution, and export centers, always with safety, quality, and integrity, until it reaches the consumer.And to be able to manage sustainably along the value chain, it is necessary to have simple, fast, and efficient processes and platforms. Through technology, digital thinking, and a culture of innovation, we generate solutions that support the growth of our business, helping our company continue to offer quality food, from the field to the table of consumers, in an increasingly efficient and profitable manner.In 2022 alone, for example, we implemented 52 digital transformation projects in the company, always working on two fronts: Go Digital, where we work to improve our results through the modernization and digitization of processes related to the business and our stakeholders, and Be Digital, where we look at our internal processes with tools and platforms that provide more efficiency and facilitate the journey of the more than 90 thousand employees in the organization.Digital Journey: From Field to TableBy using technologies such as artificial intelligence, machine learning models, and advanced analytics, we are able to make anticipated decisions that impact our business. One example is the Jornada Commodities 4.0 project, which uses territorial intelligence technology and advanced data analysis to map, through satellite images, over 7 million hectares of crops in Brazil, providing information on the best time to purchase the input over a period of up to 24 months. The initiative is also highlighted in the use of data in the sustainable purchase of grains at BRF.IN MYOPINION
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