6CIOReview | | DECEMBER 2023EditorialOptimizing Customer Engagement with Digital Experience Solutions Copyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewVisualizersIssac GeorgeMichael WayneDisclaimer :* Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithEditorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com DECEMBER - 06 - 2023, Vol 12, Issue - 101 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewThe digital experience remains an enduring strategy for brands seeking to provide engaging, intuitive interactions. These experiences boost customer retention and fortify customer loyalty, positioning businesses favorably against competitors. Digital experience brings enduring value by aligning with evolving customer expectations and fostering personalized, consistent, and compelling interactions. Recognizing that every digital interaction is pivotal, businesses must establish a consistent customer experience seamlessly bridging digital channels and physical spaces.According to research, the digital experience market is expected to grow from $12.41 bn in 2023 to $23.35 bn by 2028, at a CAGR of 13.48 percent. This expansion is primarily attributed to the ongoing integration of cutting-edge technologies like the IoT, AI, VR, and ML into DXP solutions. These technological advancements are set to play a pivotal role in propelling the DXP market forward. Retail websites and services already offer customers the ability to view products from various angles, while brands are exploring technologies that enable interactive online product experiences. IoT-enabled contactless delivery and touchless interactions have become customer expectations, driving demand for frictionless experiences across various industries, including retail, eCommerce, healthcare, and hospitality. As consumer expectations evolve and technology advances, the DXP market is well-positioned to thrive by offering innovative solutions that cater to the demand for connected, interactive, personalized experiences.This edition of CIOReview Latin America brings to readers the key developments in the digital experience space and how firms leverage the latest technologies to offer top-notch services. It features thought leadership article from Pedro Scripilliti ­ Head of Digital at Amara NZero Brasil.Pedro Scripilliti talks about the benefits of leveraging digital solutions to drive innovation. The digital transformation in the industry necessitates a cultural shift towards innovation, agility, data-driven decision-making, personalized customer experiences, and transparency.This edition also features Grupo CAA, a consultancy service specializing in customer experience, providing data performance, digital marketing, e-commerce, and multichannel customer offerings.In this edition featuring the Most Promising Digital Experience Solutions Providers in Latin America in 2023, we hope you find the appropriate company suited to your business requirements.Let us know your thoughts.
< Page 5 | Page 7 >