| | December 20238CIOReviewIN MY OPINIONBy Xavier Serres Escoda, IT&Data North Latam Director and Customer Experience Agile Product Group Leader Americas, Danone2010, "Only" 13 years ago. Do you remember how you used to plan your holidays, consumed media content, or communicate with your friends? It's rather difficult since at that time neither Airbnb, Spotify, Netflix, nor Instagram did not exist, or at best, were at a very early stage of their successful journey. The disruption that we all faced with the arrival of these tech-based services was a real Digital Transformation for mankind and, sooner or later, this arrived in all our companies.Digital transformation is driven by innovations that changed the traditional power balance in most markets and also in our personal sphere. Suddenly, we consumers increased our influence and power when we became Internet actors and started rating products and services. Moreover, companies need to be ready to face new competitors migrating from other markets. Nowadays we can all innovate by taking fewer risks (cloud computing, low-code, etc), accelerating, and democratizing innovation itself. Thanks to technology we have THE ROLE OF THE CIO IN DIGITAL TRANSFORMATION. INTRODUCING DIGITAL PRODUCT MANAGEMENTXavier Serres Escoda
< Page 7 | Page 9 >