| |DECEMBER 202219CIOReviewCXO INSIGHTSDIFFERENT FACETS OF DIGITAL TRANSFORMATIONBy Joe Brannon, Global Director of Digital Technology, Helen of TroyJoe Brannon is the global director of digital technology at Helen of Troy. Within his two and half decades of association with digital transformation, he has pioneered numerous groundbreaking digital developments and is currently a top-performing E-Commerce digital transformation and growth leader. At Helen of Troy, he leads the strategy, implementation, and performance of a digital technology portfolio of programs, aiming to drive the enterprise to become a digital-first company.Could you take us through your journey in the digital transformation space?I started my career with a startup, where I was entitled to build digital technologies that could digitize space planning for contract furniture companies. Collaborating with a group of MIT students, I developed a technology that digitized the entire contract process for the industry; it also won us the Smithsonian Technology Award. Our solution combined 3D visualization and Autocad's detailed designs in a sales environment to make the sales process quicker--which was Joe Brannon
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