CIOReview
| | DECEMBER 202219CIOReviewOur teams, consisting of data workers such as data scientists, data engineers, data analysts and data profiteers, can thus be supported in their daily work in the best possible way. They find data through one platform and synchronize their activities through it. When the data is brought together quickly and effectively in use cases, business processes can be analyzed and improved, new business models can be developed, and data-based decisions can also be made.What does OneSource bring to DANONE as a Data Marketplace?The provision of data via use cases as data products provides competitive advantages in all areas and markets of the company. In the area of sales and account management, we see increased customer loyalty, increased transparency and quality of information about customers and suppliers, and thus cost reductions in the procurement of information. In the area of logistics, we see never before thought possible data treasures about the product assortments of DANONE and its market competitors as well as sales prices at grocery stores. We use innovative technologies to visualize and optimize processes and to reduce process costs very significantly. In the area of finance & controlling, we have built a unified European planning & reporting system with standardized key figures and visualization that delivers data at the "push of a button" and provides dashboards for managers. All of these use cases cost money, sometimes significantly more than sponsors and budget owners initially expected, but after implementation one immediately recognizes the accelerated processes, the sometimes very simple procurement of high-quality information and the resulting data-based decisions.A data marketplace is a technological platform consisting of technologies or software filled with data models and access rights - but it is more - it is a cultural change to a data-driven company with data ownership, clear, necessary responsibilities and data literacyWhat do you need to consider when implementing a marketplace?A data marketplace is a technological platform consisting of technologies or software filled with data models and access rights - but it is more - it is a cultural change to a data-driven company with data ownership, clear, necessary responsibilities and data literacy. This culture change is critical to whether the company moves into the new era of governance or remains entrenched in outdated structures. This is because specialists and managers must understand, learn and permanently think "data first" and thus build up "data literacy". With this understanding, use cases are developed as creatively as possible, implemented experimentally and a culture of success and failure is practiced. Because successes fuel new use cases, motivate employees to keep trying, to be courageous. Failure, however, can swing in two directions - either the company learns and improves or employees become frustrated and reject innovation work - a vicious circle begins. The handling of data and the development and implementation of use cases fail and the company falls behind its market competitors in the medium and long term. A data strategy combined with a modern data culture is the mandatory prerequisite for successful companies.My Management SummaryDANONE has made the right decisions in the past and relies on a modern technological data platform. However, DANONE is also in the midst of a cultural transformation in which "data first" is the focus and brings new challenges every day. The company's culture creates very good conditions for experiencing and implementing this transformation together. The resulting data products have already become DANONE's competitive advantage - and specialists and managers are even more motivated to implement new use cases as a result of the successes.
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