| | DECEMBER 20218CIOReviewIN MY OPINIONBy Mindy Duong, VP ­ Design and UX, East West BankCultivating your brand effectively in the digital environment adds to your brand equity. Your website presence is one of the most important reflections of your brand. The website colors, font, and content--including words and imagery, accessibility, and performance--are part of your brand identity and the user's experience. "Judgments' on a company's credibility are 75 percent based on the company's website design." ­ (Web Credibility Research from Stanford)1Web design services have been around for over 30 years and has reached a market size of $40.8B and a growth rate of 3.1 percent in 2021. (2) As technology evolves, user behaviors have changed along with it. Having a design expert who keeps up with the latest changes is the difference between having a less than satisfying website and a modern website that provides a great user experience. The Importance of a User Experience DesignDon't look for a "web designer" because we are no longer designing for the web. Instead, look for a UX designer because we need to design for the user. Web design has evolved and diverged into multiple disciplines, from web graphic design; user interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. However, from thousands of inexpensive, ready-made website templates to the popularity of design components and drag-and-drop YOUR WEBSITE IS THE FACE OF YOUR COMPANY AND IS THE MOST IMPORTANT TOUCHPOINT FOR YOUR BRANDMindy Duong
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