DECEMBER 2021YES, CLOUD FIRSTLAST WORDCXO INSIGHTS38CHANGING CRM-CS TOOL? YOUR 5-STEPGUIDE TO A SMOOTH TRANSITION.Rami Sarabi, Sr. Operations Manager, Campbell Soup Company22 4 ESSENTIAL STRATEGIES FOR INTEGRATING MARKETING TECHNOLOGIESKathy Leski, Global Head, Innovations & Product Management, Sgk25 FOR RICHER INSIGHTS, TAP YOUR VOC AND CRMHeidi Mastellone, Director, Customer Experience, Selective Insurance20 THE CLOUD: UNDERSTANDING THE RISKS, NOT JUST THE BENEFITSJacob Ingerslev, Head of Global Cyber Risk, The Hartford28FROM SALES AS AN ART TOWARDS SALES AS A SCIENCE--HOW SALESFORCE.COM ENABLED PHILIPS TO STRENGTHEN COMMERCIAL CAPABILITIESLazar Detchev, Global People & Transformation Lead ­ Configure-Price-Quote Program, Philips [NYSE: PHG]Fred Custodio, Director of Infrastructure, Essex Property Trust, LLC26PG 16 - 1810 MOST PROMISINGSOLUTION PROVIDERS - 2021SALESFORCE
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