CIOReview | | 9 DECEMBER 2021to seek new service and business models. As a result, the Insurance Broker needs to be increasingly updated regarding the use of technological tools in their work routine.Thanks to all the technological solutions and facilities that insurance companies have made available to brokers, such as the Brokertech platform, by Tokio Marine, the concepts of space and territorial limits for business prospecting no longer exist.Another enabler of digital transformation in times of pandemic is the use of artificial intelligence in insurance processes. At Tokio Marine, for example, we already have the possibility of using this model for the evaluation and budgeting of claims in automobile insurance.The novelty in the Brazilian market is a 100 percent local initiative, which optimizes the analysis of damage to the vehicle, without the need for a face-to-face inspection, in addition to reducing the time needed to release repairs. When calling the insurer to report a crash, the insured receives an SMS, WhatsApp or email message with the link to carry out the inspection 100 percent online.Consumers are increasingly demanding and very up-to-date regarding the use of technology and, as a result, seeking convenience and ease of service. Thus, in recent years, the insurance industry has adapted to the great challenge of providing solutions for the demands of this public, which wants to communicate and interact with its service providers via digital service.The new consumer profile challenges us to think more and more about how to meet the demand for insurance in a world where decisions have to be very fast and information needs to be available at all times.The digital transformation in the insurance market has evolved a lot in the last two years, and insurance companies are increasingly closer to their customers and business partners, through digital and omnichannel solutions and toolsAdilson Lavrador
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