| | December 202019CIOReviewto boost business growth. According to Christine, what makes Viral Solutions' web designing and development service unique is not its ability to build a "pretty" website, but a site that converts traffic to leads and leads to sales. This is where the firm's emphasis on data and analytics comes to play. Viral Solutions' team comprises data experts who synthesize data into actionable business insights, thereby creating predictable results for client's business. "We offer our clients more than just a design; we help them grow their business by enabling them to convert more," explains Christine before adding that Viral Solutions follows a holistic approach to marketing, factoring in every facet of the online presence--from the front-facing experience for the customers to the back-end of setup for the marketing teams.The company attributes to clients' analytics and revenue, breaking down their marketing spend with regard to a specific ad, web page, messaging, and the channel/funnel utilized by their customers. With the data-driven insights gleaned from the analytics, Viral Solutions can determine the revenue earned from each individual item and maximize it. For example, if the market for a business has shifted to Instagram or email marketing, Viral Solutions helps capitalize on such changes. "We continuously test and optimize new avenues for our clients and present them with the data as to what works and what doesn't. And since we have done this for years, it was easier and less challenging for us and our clients to move and act quicker when a crisis like COVID hit the markets," she adds.As a strategy-first marketing agency, Viral Solutions pays close attention to market conditions and competitors and analyzes them to keep clients a step ahead of any unforeseen crisis. Thomas cites a particular case wherein a client was utilizing email marketing, social media, Google AdWords, Facebook, and more as a part of their marketing strategy. As soon as COVID hit the markets, Viral Solutions was quick to notice that email marketing benefited the client the most. As the client shifted its focus on email marketing, it panned out for them, leading to high open rates.Grow Your Business with the Best Tools on the MarketViral Solutions also marks its uniqueness in the marketing realm with a StoryBrand certification that the company earned recently. With this certification added to its repertoire, the company has been able to add more value to its clients by clarifying their marketing message. Viral Solutions offers a customized StoryBrand Marketing Framework and audit to eliminate guesswork and present a clear view of what's working and what's not, thereby helping clients simplify their marketing message and convert prospects into paying customers. "Despite being a powerful platform, StoryBrand, if not applied to every customer touchpoint can fall short in achieving the desired results. As a StoryBrand certified agency, our team assesses the gaps and connects with each customer touchpoint to ensure that our clients can harness the full potential of their StoryBrand marketing investment," says Christine.Apart from StoryBrand, Viral Solutions is also a DigitalMarketer certified partner with each member on the team holding 5 to 11 certifications from DigitalMarketer. As a Google Partner, certified in AdWords, Viral Solutions ensures that each team member is well-versed and up-to-date with recent market conditions, trends, and transformations and enables clients to adapt and remain profitable in dynamic environments.Although these certifications provide Viral Solutions an edge in the market, Christine views the company's customer-first culture as the winning differentiator. In order to meet and exceed customer expectations, the company places a strong emphasis on clients' mission and business goals. "Our clients are our number one priority. We strive to become the best guide possible in helping them achieve their end results with customized services," she adds. Going forward, Viral solutions has a few specific goals: expand its service portfolio and keep a tab on the latest trends, like the utilization of AI in morphing websites.In conclusion, Thomas is quick to remind readers and potential clients of Viral Solutions' value proposition, "We have just one goal: double the size of our client's business through effective marketing. We will not take up a project unless we can drive meaningful revenue for a client. If you wish to extract maximum value out of the digital channel, look no further than us." Christine KellyWe lived on farms, then we lived in cities, and now we're going to live on the internet
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