| | 19CIOReviewDECEMBER 2020with minimal operator overhead. Adding capacity with CockroachDB is as easy as pointing a new node at the running cluster. Kimball also touches on the resilience CockroachDB offers, allowing enterprises storing copies of their data in geographically separate locations to run a lesser risk of losing data in the event of a software or hardware failure. Unlike products from Oracle that leverage asynchronous data replication, Cockroach Labs brings in consensus-based replication--a winning differentiator that ensures clients do not lose data even if they lose a data center. With this consensus algorithm, enterprises can define the location of replicas in various ways, depending on the types of failures they want to secure against and their network topology. The company equips clients with a unique capability of geo-partitioning that allows them to tie data to a location for performance or compliance. CockroachDB is the only database that assigns data a location, thereby reducing global latencies, housing data close to customers, and helping them remain globally compliant. Illustrating more on the strong value proposition that Cockroach Labs brings to the table, Kimball admits that the core idea of CockroachDB was inspired by Google's "globally-distributed database" research paper published in 2012. While Google pioneered the technology, Cockroach Labs, with its open-source adaptation of Spanner, is outrunning the tech giant with its ease of deployment. "Cockroach Labs has superior flexibility compared to a cloud vendor like AWS or GCP as it allows customers to host CockroachDB themselves, or through a Database as a Service we provide," he adds. To that end, the company offers CockroachCloud, a self-service, fully managed cloud offering to deliver a simple and easy way to onboard distributed SQL, coupled with a highly secure and flexible experience. Clients can set up CockroachCloud to run in AWS or GCP to meet their specific needs. The uniqueness and advantages of CockroachDB against AWS offerings can be best explained with a customer success story that involved a food delivery services firm. As COVID hit the market, the client witnessed a significant spike in the volumes of orders. Initially operating on AWS, the food delivery firm was faced with scalability issues and multiple outages. That's precisely when the firm opted for CockroachDB with the aim to build a global customer base and started utilizing CockroachDB's geo-partitioning features extensively. Fueling similar successes, Cockroach Labs has also been the preferred choice of one of the payment processors in the EU that uses the distributed SQL system's geo partitioning feature to adhere to regional compliance and obligations and preserve lower latency experience without operational complexity or inordinate costs. Such organizations are better prepared to meet the requirements based on data, which keeping pace with the modifications in the jurisdictions. Moving forward, Cockroach Labs is squarely focused on making transactional data easy for its customers. As a vendor-agnostic, cloud-native database, CockroachDB strives to overcome the latency issues when it comes to embracing a global database architecture. The company recently closed a $86.6 million Series D financing round to invest in research and development to better support customers as they change to meet the challenges presented by an increasingly online world. With a strong value proposition in place and a transformative product, Kimball is bullish about Cockroach Labs' future in the cloud business. At a time when enterprises in communications, gaming and entertainment, e-commerce, and financial services industries are scrambling to support increased consumer demand and remote workforces, CockroachDB is well-positioned to facilitate the resiliency and flexibility necessary to meet these needs. Cockroach Labs has superior flexibility compared to a cloud vendor like AWS or GCP as it allows customers to host CockroachDB themselves, or through a Database as a Service we provide
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