| | December 20206CIOReviewSalesforce, the market leader in CRM, has expanded graciously in the world of sales and marketing. Cloud-based CRMs like Salesforce have made companies recognize the significance of using distinct consumer data to communicate on a large scale. This high level of communication with consumers by meeting their needs and requirements on time would eventually benefit these companies in retaining themselves in the competitive business environment.With more industries searching for ingenious methods to make the optimal use of CRM, several technological upgradations are predicted to happen into Salesforce CRM in the year 2020. Salesforce intends to bring about different technological changes into its future CRM offering through various acquisitions, which include synchronizing enterprise data in the cloud (Griddable), location-based intelligence software integration (MapAnything), AI-based communication tools (Bonobo AI), introduction of data analytics and data visualization (Tableau) and enhancing field service offering in Salesforce Service Cloud (ClickSoftware). Further, the Lightning Platform will take the spotlight as Salesforce has included more user-friendly features within the platform, primarily to scale up the product and make it more productive for its users. Similarly, many organizations are shifting to Customer 360, mainly for gathering data from sales, marketing, and other organizational divisions. Salesforce Customer 360 will empower organizations to render personalized experiences to consumers, along with meeting all their relevant demands. Salesforce in the year 2019 has augmented the power-packed features of Einstein Analytics to its numerous cloud service offerings, and it was introduced in Service Cloud for ameliorating customer service workflows with Artificial Intelligence. Also, Commerce Cloud witnessed an exclusive image search feature called `Einstein Visual Search' which provides shoppers the advantage of taking pictures and searching for products. In this edition of CIOReview, we bring to you some of the leading companies that have excelled through innovation and specialize in delivering promising Salesforce solutions and services. We hope the inspiring success stories of these providers benefit our readers in pursuit of an ideal collaboration.Let us know your thoughts!EditorialKeeping up with Extraordinary Advancements in Salesforce Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com December - 21, 2020, Vol 09, Issue - 107 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasVisualizersIssac GeorgeBrian Harding*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Dean Winchester
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