| | December 20206CIOReviewLong gone are the days when POS systems were simply a way to complete sales transactions. Today, these intelligent systems are being used to do everything from tracking customer information and back-end inventory to managing customer relationships. With POS solutions, business owners can manage not only the front-end of sales at the POS terminal but also handle back-end operations. With integrated systems like inventory management and CRM functionality, POS systems allow businesses full control. Sales, marketing, inventory tracking, accounting, and customer information can all be accessed and analyzed with customized reports.At the same time, mobile POS systems are also revolutionizing the meaning of control; Europay, MasterCard, and Visa (EMV) capability is built into the latest versions of POS systems and provides advanced security measures for card scanning. On top of that, POS systems that employ AI can remind businesses to fulfill an order or replenish stock, notify retailers about evolving customer behavior, alert them to new product trends, give recommendations on which customers should be re-engaged, suggest promotions to carry-out, and evaluate sales trends. AI-based POS systems can also integrate all payment experiences, real and online--mobile apps, chat payments, social media payment, purchases from websites, and payments in stores--which will help to provide a seamless omnichannel shopping experience. Moreover, POS systems are evolving to provide a plethora of data and analytics that can help retailers make smarter, data-driven decisions about their business. For example, with POS systems, retailers will have instant access to rich consumer data and robust analytics that will help them carry out more intelligent, data-based business decisions. Because data will be so readily available, one can spot comparisons and correlate trends into actionable tasks.In this edition of CIOReview, we bring you the story of some of the most successful POS solution providers that are leveraging advanced technologies to deliver the best retail outcomes for their clients. This edition also offers a combination of thought leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the solution provider that best fits your retail business requirements.Let us know your thoughts!EditorialModernizing POS SystemsCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewContact Us:Phone:510-230-0395Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com December - 17, 2020, Vol 09, Issue - 106 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasVisualizersIssac GeorgeBrian Harding*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Dean Winchester
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