| | DECEMBER 202019CIOReviewDavid Saedi, Chief Executive OfficerMegan Thorp, Director of Marketing Subhankar Ghosh, Chief Revenue Officer4. AI-Crafted Strategies5. Automated Performance ReportingOur most recent release comes as the Competitive Intelligence Tool (CIT) which is designed to uncover paid and organic marketing opportunities for businesses. Through a competitive lens, Winnow generates a report detailing how much market share a business is losing to competitors, how to lower advertising costs, and how to recapture lost revenue - within 60 seconds or less. Visit Winnow to learn more about Competitive Intelligence for your business, https://www.competitiveintelligence.winnowpro.com. Winnow Pro in Action"We help our clients develop, adapt to, and execute effective digital roadmaps by continuously using data to enrich their understanding of where the competition is, what the trends are, and where it's leading them." - David Saedi Winnow functions as an additional workforce for clients through its focused approach of measuring the effectiveness of ad campaigns via AI-powered technologies. The Winnow's technology enables end-to-end tracking and benchmarks the clients' performance results before and after implementing the digital strategy. Winnow then provides Automated Performance Reports, in addition to campaign recommendations based on predictive analysis.Based on the ad campaigns' success metrics, Winnow's AI-powered technologies continuously optimize the campaign components, such as bidding strategies and budget allocation, to achieve optimal returns. "There can be about 400 adjustments that are done by our AI engine on any given campaign enhancing its effectiveness." - David Saedi Technologies for SMBs & Enterprises - and Everything In-betweenWinnow has successfully serviced brands of varying sizes, from local businesses to global enterprises. The complexity of our solutions varies by company size, but the methodology for delivering results is applicable across regions, audience demographics, and revenue scales. In a recent case study, Winnow delivered a 20x return on advertising spend (ROAS) within a 30-day timeframe to a U.S. auto dealership client. With direct access to the dealer's CRM, Winnow was able to accurately claim attribution for all campaign leads and their purchases. The Legacy of InnovationsIn 2021, Winnow is scheduled to launch new, AI-powered tools to help businesses further understand their competition and expand their existing market share. With AI revolutionizing digital marketing, the company is spearheading a new path that will undoubtedly redefine the field.For enterprises, Winnow is also developing a new collection of tools that do not fit into the traditional vertical market criteria; these efforts are led by Subhankar Ghosh. For agency partnerships, Winnow is preparing an industry-focused advisory group where select agencies will participate in the development of Winnow Pro AI-powered technologies based on the agencies' insights into emerging trends and innovative ideas to improve their business. The development of this advisory group is led by Megan Thorp.
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