| | DECEMBER 201919CIOReviewDE-FRAGMENTING DATA SILOS­CLOUD-BASED ENTERPRISE DATA HUBBy Sean Xu, Executive Director, MGM Resorts InternationalIn an effort to improve customer experience, organizations are rapidly adopting cloud technologies and big data solutions to develop data-intensive applications such as personalization and target marketing. However, this effort has also easily spawn fragmented and incompatible data "silos", which are stifling innovation, slowing down business agility, and impacting business productivity. A potential solution to these data silo challenges is a cloud-based enterprise data hub (EDH), which a centralized data ecosystem which can cost-effectively store structured/unstructured data and integrate and process data in a variety of integration and engineering patterns. In addition, it can provide multiple types of data storage to accommodate various business needs as well as support data discovery, reporting, and analytics. An enterprise data hub can ease the pain of integrating and merging data silos, but also provide a comprehensive and scalable enterprise data solution to benefit entire businesses and organizations. Let's look at some key advantages in detail: CXOINSIGHTSSean Xu
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