| | December 20176CIOReviewTechnology is pervading every sphere of people's life--work, shopping, traveling, social, entertainment, and more. In this scenario, it is no surprise that a rich digital experience has become the integral requirement to engage people. Therefore, organizations are vying to provide personalized digital experiences for their most important assets--employees, customers, and partners--to enhance productivity and efficiency. An optimal digital experience initiative entails the integration of myriad elements from portals, web content management, mobile, social, analytics and more. As digital interactions today are not just limited to mobiles, the next generation of digital experience solutions are incorporating channels including wearables, voice assistants, and other IoT devices. With this, organizations will be in a unique position to better understand the needs of people and deliver better experiences. Also, while we are not new to the concept of optimizing web experiences and delivering contextual experiences to better engage users, the current digital experience solutions are taking this concept a notch higher. The solutions will not only scourge customer data across various websites, sessions, and devices--allowing organizations to build better user profiles--but also utilize this data to draw the right line between individualization and offense. Amidst their effort to understand people better and offer them the best digital experiences, the organizations cannot stay away from the obligatory discussion about regulation. Data privacy and "the right to be forgotten" takes center stage here. Hence, the solutions should also have the ability to guide organizations on how the personal data is being collected and how it is used, supporting their digital experience initiatives in a more regulated world. Though technology drives the digital experience initiative, the success of it is measured based on positive outcomes. These initiatives should hence help organizations create new revenue streams, seek out new opportunities, gain competitive edge, create workplace efficiencies, and foster better customer service. Our goal with this special edition is to highlight the best-of-breed digital experience solution providers that not only leverage innovative technologies to steer successful digital experience initiatives but also collaborate with clients to explore positive outcomes. This edition also blends thought leadership from subject matter experts with real stories on what selected vendors are doing for their clients, including exclusive insights from CIOs and CXOs.Write us your thoughts.Copyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewDECEMBER - 15 - 2017Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 December - 15 - 2017, Vol 06 SE 128 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com DIGITAL EXPERIENCE SPECIALCIOReviewEditorial StaffSalesT: 510.972.5013Arijit SarkarCarolynn WaltersKyle SummersMelissaSarah FernandesSam EricssonPhilip Paulphilip@cioreview.comVisualizersManaging EditorJeevan GeorgeEditorialA Cornerstone for Successful Business*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffAsher BlakeAjay K DasJeevan George Managing Editoreditor@cioreview.com
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