| | December 20156CIOReviewCopyright © 2015 CIOReview. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewDECEMBER 3 - 2015Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 DECEMBER 3 - 2015, Volume 4 SE 108 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com Editorial StaffSalesT:510.565.7614 VisualizersStephen ThomasManjith FernandezRETAIL SPECIALCIOReviewJennifer Stephenjennifer.stephen@cioreview.com Katherine Joneskatherine@cioreview.com Managing EditorJeevan GeorgeAlex D'SouzaFrank CollinsSneha Saha Arun KantJudy ChristinStephen RyanFrom apps to beacons, retailers are working for years to find innovative ways to make their mark in the crowded digital space. Nevertheless, the slumping foot traffic and lackluster in-store sales have shown retailers that it's time to give their customers a connected in-store experience. The key is to create a seamless experience through an omnichannel approach. For retailers, omnichannel retailing is translating the bricks and mortar outlets into meaningful businesses. With the tools in place, consumers now have multiple touch points with brands--online, mobile, and in-store--and they use all of them to inform their purchases. It's more profitably targeted at giving the right experience to shoppers who are budgeting for both time and money. Using sophisticated measurement and with better insights, retailers can position themselves in front of a potential customer and draw shoppers into their stores.Alongside these omnichannel strategies, advanced analytics today plays an increasingly critical role in the design and development of new products, initial pricing decisions, and demand forecasting. Analytics and insights fuel the "potential" for growth in retail, while maximizing existing investments, and allow faster business decisions based on new performance metrics.Further, a slew of new mobile retail-shopping thingamabobs--from beacons and sensors to product displays--are making shopping effortless and entertaining at every stage, from inspiration through transaction. Despite challenges related to technology adoption, retailers who will embrace these changes will turn out to be the winners in the long run. On that note, we present to you a special edition on retail technologies. Keeping innovation in mind, we believe these promising retail solution providers are truly capable of impacting the retail landscape. We would love to hear your experience of leveraging these technology solutions to steer your business.Jeevan George Managing Editoreditor@cioreview.comRestoring the Art of Personalized Customer ServiceEditorial
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