| | DECEMBER 20159CIOReviewa "mobile first" strategy to drive effortless engagement to the next level faster.Engage to WinEngagement is the culmination of openness and mobility. Team en-gagement occurs when technology enables colleagues and partners to drive progress, make decisions and collaborate at any time, from any location, equipped with the information needed without getting in the way of the task at hand. Customer engagement is seamless, low-effort, effective customer service, which translates to better re-tention and loyalty with increased profitability. No matter how you look at it, team and customer engagement is a ma-jor competitive advantage. En-gaged workers lead to engaged customers, and engaged customers are loy-al customers.Bringing It All TogetherOpenness, mobility, and engagement come together to resemble the world when a bank branch manager knew your name or the butcher knew your usual order and had three pounds of ground chuck ready for you, and nearly all major business transactions were conducted face to face. Through streamlined, back office integration, we can provide end-to-end connected experiences for customers and bring back the personalization that was replaced by technology to cut costs and improve efficiency. Engagement is the next evolution of business communications, and it's driven by a technology architecture based on an open, mobile engagement platform. An open mobile engagement platform is a critical component to execute digital strategy. It's an open platform that coordinates services, allowing disparate business applications and workflows to communicate. The result is seamless delivery of communications with context awareness to any device, web page and/or application that addresses a plethora of use cases, from customer-facing to employee-facing. The engagement platform ensures scalability, real-time deployment, quality, and reliability. Through a Digital Enterprise Evolution, companies can quickly build mobile apps and create engaging experiences for customers and employees alike. It offers the flexibility for the end user to ultimately shape their own experiences, and it allows companies to engage customers and employees on their own terms.Some companies were "born" digital, like Amazon and Hulu, and are already providing great customer experiences via mobile. For businesses that are not "digital natives," they're not necessarily at a disadvantage but need to build a strategy that includes openness, mobility and engagement with a flexible architecture that will allow their digital journey to evolve as business needs change and new consumer and technology trends emerge. An open, mobile engagement platform can help ensure that the digital journey is smooth sailing for any company. Fari Ebrahimi
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