| | AUGUST 202519CIOReviewwith our retailer community to share our sustainability story and to align with new initiatives they have. From ingredients standpoint, we have been moving our product line towards clean, healthy and natural ingredients. We work with our supplier network to help identify ingredients that deliver on quality and value as well as deliver on time and in full.AI, Automation and Data Analytics influencing production and sales In our production facilities, we continually need to reinvest into our plant and equipment to improve product efficiencies and throughput without sacrificing on quality. This investment helps mitigate rising costs and allows us to keep pricing stable for our customers.From a customer facing perspective, the real win is integrating technologies with our customers so we can keep our core product data (e.g. pack, size, brand, description, global trade item numbers (GTIN), dimensions, weights, etc.); Nutritional Data, as applicable to food Products, (e.g. total calories, allergens, serving size, child nutrition, fat, carbohydrates, protein, etc.) and Marketing Data which includes images (e.g. photographs, features and benefits statement, marketing message, serving suggestions, etc.) up to date.I certainly see a role for AI in the future to assist in analyzing production, sales and customer data to help identify opportunities within our sales pipeline. Furthermore, we will be able to leverage our existing data to create a unique and customized experience for our customers within our sales communications. Impact of Consumer Behaviors on Gonnella's sales strategyOur customers want differentiated, high quality and attribute-based products on their store shelves. We just completed a brand refresh which was the first redesign in nearly a decade, it was time to evolve the look. We used bold food imagery to draw consumer attention and modernized the branding while maintaining our heritage. We developed four designs that underwent consumer survey testing of over 1,100 shoppers. Shoppers indicated a clear preference for our New Packaging with high purchase intent scores.· 81% Overall score of high shopper appeal with attractive packagingo 92% among C-store shopperso 84% Gen Z & Millennials· Increased purchase intento 79% among C-store shopperso 76% Gen Z & Millennials· Vast majority would like to see product in their local stores Major Shifts in the Agribusiness Sector over the Next Five YearsGoing forward the concerns are decreased planted acres here in the US for corn, wheat and beans. Increased plantings in the Southern hemisphere especially South America. Weather concerns throughout the world that can drastically reduce yield and production numbers. Demand questions especially from China. The strength of the dollar and a conclusion to the war in Ukraine all will influence agribusiness in the next few years.Key Strategies for Navigating the Complexities of Agribusiness I always encourage young professionals to network. It's one thing to go to an industry networking event and stay in your comfort zone with the people you know then it is to truly work the room and introduce yourself and get to know everyone at an event. I would also get involved and be active with the industry trade associations and advocacy groups. They can be a great source for personnel and business growth opportunities. You also need to keep up on current trends affecting the industry by signing up for webinars and staying well read on industry news. I always encourage young professionals to network. It's one thing to go to an industry networking event and stay in your comfort zone with the people you know then it is to truly work the room and introduce yourself and get to know everyone at an event
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