CIOReview | | 5 AUGUST 2023CXO INSIGHTSCIO INSIGHTSGabriel Trujillo, Vice President CRM, Sally BeautyMARKETERS IN A DEVELOPING TECHNOLOGY SPACE22IN MY OPINIONCHANGING CRM-CS TOOL? YOUR 5-STEPGUIDE TO A SMOOTH TRANSITIONRami Sarabi, Sr. Operations Manager, Campbell Soup Company08LAST WORDHeather Fitzgerald, SVP, Distribution Data, Business Intelligence & Salesforce, JacksonDATA STORYTELLING: THE LAST MILE IN ANALYTICS30THE "HOW" MATTERS AS MUCH AS THE "WHY" WHEN IMPLEMENTING LOYALTY PROGRAMMINGAlisa Stewart, Sr. Director, Acquisition, CRM & Loyalty, Party City2624Aaron Nielsen, Vice President of Information Technology, Mall of AmericaWHY IS CRM IMPORTANT FOR ANY BUSINESS?Laura Miller, Chief Information Officer, Macy's Inc. USHERING NEW HORIZONS OF DATA HANDLING20
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