ContentsCOVER STORY 12Antonio Cesco,Global Director of Technology and Digital Transformation,BRFBRF BETS ON DIGITAL TRANSFORMATION TO BECOME SIMPLER AND MORE EFFICIENTSantiago David Vicencio,Head of Enterprise Strategy, Diners Club del EcuadorINTRODUCING BEHAVIORAL UNDERSTANDING TO CREATE NEW MARKET NICHESIN MY OPINION 08LAST WORD30CATALYZING RETAIL INNOVATION AND GROWTHEderaldo Orlando Silvatti,CEO
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