| | AUGUST 20236CIOReviewThe development of effective marketing strategies has become increasingly important in today's fast-paced, technologically advanced world. Digital marketing is rapidly expanding due to the growth of e-commerce and online shopping. Digital marketing techniques have become crucial for businesses as consumers spend more time online. Digital marketing has benefited from integrating AI, ML, and IoT. These technologies provide marketers valuable insights, automation, personalization, and optimization opportunities. By continuously monitoring and adjusting campaigns based on real-time data, marketers can maximize the efficiency and effectiveness of their digital marketing efforts.The global digital marketing market is anticipated to grow at a CAGR of 9.1 percent between 2023 and 2028 to reach a value of $807.92 bn by 2028 due to increased internet penetration and the growing adoption of smartphones. One of the essential trends propelling the growth of the digital marketing market is the increasing emphasis on data-driven marketing strategies. Marketers gain insights into customer behavior, preferences, and trends, enabling them to develop personalized marketing campaigns driving market growth.This edition of CIOReview brings recent trends and developments in digital marketing, enhancing the potential to reach a wider audience, cost-effectiveness, improved customer engagement, measurable results, and adaptability.It features a thought leadership article from Ari Goldsmith, Vice President of Marketing & Digital Media, and Brian Wilkinson, Chief Information Officer at KeHE Distributors, who shed light on how it's essential to focus on making partners' businesses more efficient, transparent, and easy to grow through enhanced reporting, data, and analytics. It also features a thought leadership article from Melissa Power, Director of Digital Marketing and Branding at SouthState Bank, who talks about how staying innovative, data-driven, and forward-looking will result in mutually beneficial relationships between the bank and its customers. In this edition, we also bring you the story of some top digital marketing agencies delivering innovative technologies that positively impact the digital marketing industry. One of them is ebove & beyond, an agency specializing in telling compelling brand stories and helping clients generate revenue. It focuses on the human element behind each brand and is interested in its client's vision, goals, and motivations.This edition featuring digital marketing agencies 2023 facilitates remaining competitive and fulfilling the business's needs with effective digital marketing. We hope you find the right partner to meet organizational needs.Let us know your thoughts!EditorialMaximizing Business Potential with Digital MarketingCopyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com August - 01 - 2023, Vol 12, Issue -70 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasGina ClumskyYenny TurnerTiffany HayworthAbner LawrenceVisualizersPresley Meadow*Some of the Insights are based on our interviews with CIOs and CXOsJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin Smith
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