| | AUGUST 20226CIOReviewWith consumer behavior changing drastically over the last few years, traditional sales approaches are no more proving to be effective. In a highly competitive world where the complex sales process depends on various factors, including buyer behaviors and preferences, companies are leveraging groundbreaking technologies like AI, ML and RPA to ceaselessly influence the way customers buy, while also reinventing novel selling strategies. On that note, there is a new crop of sales intelligence solutions on the rise that are supporting businesses in accelerating sales productivity by effectively collecting and analyzing data, making informed decisions, and better manage lead and sales pipeline by automating routine tasks. In light of these industry developments, the global sales tech solutions market is expected to reach USD 3.4 billion by 2024, and projects a market growth of 11.4 percent CAGR during the forecast period. Taking cognizance of this evolving market scenario, the latest edition of CIOReview highlights the key developments in the sales tech solutions space that are assisting companies in improving their customer interactions and generate revenue. It features thought leadership articles from Ryan O'Holleran, Director of Enterprise Sales, EMEA at Airwallex who speaks about implementing localized payment methods that businesses can not only use to increase cart conversions and grow sales, but also enhance the customer experience by building trust and loyalty with them. It also features commentaries from Sherri Lindenberg, SVP, Marketing, Crump Life Insurance Services, who highlights the importance of marketing analytics in shaping life insurance sales landscape. In addition to these critical insights from industry experts, the edition presents the most promising sales tech solutions from the top companies on the rise, including Tuvis, a company helping sales teams integrate individual messaging apps with CRM to improve customer experience and skyrocket sales performance. We hope this edition will help you find the right sales tech solution provider that will enable you to enhance sales productivity by great lengths.Let us know your thoughts!EditorialReinventing Sales Approaches in a Post-Pandemic WorldCopyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com August - 14- 2022, Vol 11, Issue - 51 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasGina ClumskyYenny TurnerTiffany HayworthAbner LawrenceVisualizersChris LynnBrian Harding*Some of the Insights are based on our interviews with CIOs and CXOsJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin Smith
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