| | AUGUST 20226CIOReviewAs digital marketing rapidly gains ground, companies are realizing the need to connect better with customers in the virtual space to foster greater business growth. To that end, they are increasingly leveraging marketing automation to build their online brands and reach out to wider pools of customers. This has led to a boom in the marketing automation market, which is anticipated to reach a value of USD 9.5 billion by 2027, growing at a CAGR of 12.8-percent. Out of this, HubSpot currently holds more than a third of the market.Brilliant inbound marketing capabilities have enabled HubSpot to capture the lion's share of the market. Companies are turning to HubSpot to create targeted marketing content, generate better leads, and move their leads and customers faster along the sales pipeline. Along with the rise of cloud computing in the digital marketing space, HubSpot has emerged as the go-to CRM platform for growing and scaling businesses.This edition of CIOReview turns the spotlight on the key developments in the HubSpot solutions space and how organizations are leveraging HubSpot tools to grow their businesses through enhanced inbound marketing. It features thought leadership articles from Kevin Plumberg, Head of B2B Content Marketing at Bank of the West and Joe Brannon, Global Director of Digital Technology at Helen of Troy. They speak about the need for marketing content distribution strategies to be as engaging and innovative as the content itself and to digitize every layer of marketing and business operations to engage B2B customers who increasingly seek buying experiences akin to D2C customers.Along with that, the edition features Awtana, a HubSpot Diamond Partner company specializing in inbound marketing strategy creation, digital marketing solution implementation, sales automation, and digital transformation consulting by employing a variety of HubSpot tools.In this edition featuring the most promising HubSpot solutions providers, we hope you find the appropriate company to enhance and optimize your inbound marketing operations. Let us know your thoughts!EditorialScaling Businesses with the Ultimate CRM HubCopyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com August - 01- 2022, Vol 11, Issue - 50 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersDean WinchesterJustin SmithShirley FaithRussell ThomasVisualizersAsher BlakeJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Disclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsThis special edition on HubSpot is an initiative of CIOReview. The selections for this 20 Most Promising HubSpot Solutions Providers-2022 is made by an independent body, and HubSpot has no involvement in this initiative nor any partnership with CIOReview.
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