| | AUGUST 20218CIOReviewIN MY OPINIONBy Marc Jenny, Senior Director, Customer Engagement Systems & Advanced Analytics Strategy Lead, Interl. & Japan, Alexion PharmaceuticalsCOVID-19 has demonstrated how quickly something that was considered normal can change overnight. The ways we used to interact, communicate, and do business have changed without upfront warning. In addition to changing our daily behaviors in our private lives, from a business perspective, the world has seen the acceleration of a global digital transformation process unlike any other. Even before COVID-19, master data quality and data management was already a toppriority, as it is fundamental for the successful end-to-end execution of business processes. The digital transformation acceleration perhaps made clear where data quality is potentially failing, or where necessary customer consent was missing in the execution of anew digital strategy.At Alexion, we embarked on an 18-month journey to migrate our master data to a new provider, which we completed just before the COVID outbreak. Having undertaken a successful migration, and with a more robust and clean data set, we were able to act quickly to implement our digital transformation, accelerated by the global pandemic. Here you'll find 7essential TIPS for the execution of a master data project triggered by a legacy data provider change.ONE­Understand and apply a specific legal framework.Governments have implemented more robust data privacy rules and regulations in recent years. In Europe, the General Data Protection Regulation or GDPR has had ubiquitous impact on business and consumer life. One of the first steps in data management should be to get a clear picture of allexisting data sources and ownership rules. What kind of data from your legacy data provider can be kept unchanged, what must be removed from the system, or what must be kept in the system e.g. due to regulatory and compliance obligations? Make sure to clarify with your legacy data provider how data can be shared with a future data provider to execute the matching process. By doing so, you provide clarity, transparency and facilitate professional collaboration during execution.TWO­Scoping ­ Reflect on what you need. A data migration project is an excellent opportunity to clean your database from THE 7 TIPS FOR A SUCCESSFUL MASTER DATA MIGRATION AND ONGOING DATA QUALITY MANAGEMENT
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