| | AUGUST 20216CIOReviewThe need for improving data accessibility, enhancing teamwork and collaboration has given rise to the idea of Data integration. The confluence of mobile technologies, the cloud, increasing IoT devices, edge computing, containerization, social media, and big data itself has shifted the onus of data management to external, decentralized sources. Flexibility and real-time monitoring of data is becoming ever more essential in managing and leveraging information to obtain results with reduced cost and risks. The data on which a company relies comes from many sources, including their CRM systems, marketing operations software, and more that needs to be put together for analytical purposes. In the absence of this unified data, data analysis becomes a challenging task that involves accessing data by logging into multiple accounts or sites.Data integration is complex, and to do it effectively, organizations need to evaluate all data sources, how they are structured, what transformations are required to load data properly for analytics, how data should be stored, when to deliver data, and how to manage data integration on a regular basis by supporting business needs. With their plates already full, most businesses struggle to create effective data integration strategies that best fit their requirements.As a constantly evolving field, there is a massive advantage for all companies who can tap into new data integration technologies and put them to use. At the helm of such modernizations, CIOReview's editorial board has evaluated the leading-edge data integration solution providers in the industry who are evoking a new-age marketing revolution.Let us know your thoughts.EditorialSimplify and Analyze Complex Data StructuresCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com August - 20 - 2021, Vol 10, Issue - 50 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewVisualizersIssac GeorgeJaxon Jase*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Editorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasDean Winchester
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