| | AUGUST 20206CIOReviewWhen rhapsodizing how far ecommerce has come, an exciting medley of technologies has transformed the arena in tune with changing customer demands. Every ecommerce business is steering clear of dated technologies and keeping note of efficient and latest transformations that are shaping retail business growth. Businesses are increasingly relying on technologies that take into consideration the buyers' persona and also able to directly communicate with customers to fulfil their requirements and provide more personalized shopping experiences.In order to serve customers with better online purchase experience, one among the host of technologies that have impacted the ecommerce industry is augmented reality. Through AR, customers can visualize products in real-time before buying, which helps them understand the complete product offering, rendering transparency into online purchases. Besides, voice assistant searches are in the fray as more and more households grow comfortable with this technology to make purchases. Alongside, as artificial intelligence and machine learning grow more sophisticated, many ecommerce businesses have already begun to make smart product recommendations. As more novel technologies make their entry into the ecommerce arena, visual engagement systems bring businesses and customers on the same page allowing seamless guidance through complex purchase procedures. Screen sharing enables customers to share their screen with support agents to resolve difficulties. And the nascent concept of conversational marketing has opened up two-way communication to understand customer requirements truly. Live chat allows customer service teams to communicate with customers and answer their queries right away. In a nutshell, personalized shopping experience created by big data, the use of chatbots, headless, and API driven ecommerce are some of the drivers changing the face of online shopping. As the metamorphosis of ecommerce continues, we present you most promising E-commerce technology solution providers and consultancy/service companies that are at the forefront of transforming the ecommerce ecosystem and maximizing ROI from the ecommerce investment. Leafing through these pages will help formulate strategies to select new innovative technologies, which will augment the competitive advantage.Let us know your thoughts!EditorialThe Changing Face of E-CommerceCIOReviewContact Us:Phone:510-230-0395Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com August 10, 2020, Vol 09, Issue - 50 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersDean WinchesterJune Williams Shirley FaithRussell ThomasVisualizersIssac GeorgeJohn GothamJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.
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