| | AUGUST 20209CIOReviewDigital transformations aren't easy but following the above directional guideposts will start you down the right pathpossible to provide better customer service and compete in loyalty and convenience.Discover the Power in Predictive ModelingYour customers have more options than they've ever had before which creates an overwhelming need to get the best and most for their buck. At StubHub, we were able to analyze and organize data to capitalize on this need and better help the customer by offering Best Value guidance. By calculating a Value Score, we rated each ticket by its price and specific location and added machine learning to automate the calculation. Customers can now search for concert tickets anxiety-free and know, without a doubt, they've got the best seat at the best price.Predictive modeling makes for a better digital experience and happy, return customers.Challenge Your Tech to Work HardWith all of the progress in technological innovations, it's finally possible to allow smart systems to manage routine actions for the busy customer. Take Apple Maps for example. Apple Maps stores the previous actions of the users to better understand the relationship between location, time and day of the week. Now, when I get in my car at 7:30 every morning, Apple Maps proactively tells me how long my morning commute will take to get to the Tesla Factory. Customers are certainly willing to pay for convenience or reward you with high engagement. Digital transformations aren't easy but following the above directional guideposts will start you down the right path. Together, your people, processes and technology make it possible to analyze your data, remove uncertainties and evolve your product to work harder than ever for your customers.
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