| | August 20196CIOReviewSales teams have a vast amount of data at their fingertips at present compared with even five years ago. But drawing insights from the data and making decisions based on that is a challenge. The companies that can successfully leverage their data make better decisions, uncover insights into sales, and refine their strategy. Sales forces use sophisticated analytics to determine the best opportunities which hold the minimum amount of risk. However, most companies are unable to utilize analytics in decision-making processes effectively, and this indicates that there remains significant untapped potential in sales analytics. Currently, sales teams rely on multiple tools, with large organizations reporting the use of more than 60 sales technologies. Even with all the integrated technology platforms, companies complain that their sales tools not integrating seamlessly into their workflows, the inability to eliminate many manual processes like data entry, and the constant need for guesswork to make business decisions. Here, artificial intelligence (AI) comes into play by better optimizing how sales teams operate. AI in process automation can reduce manual data entry, create predictive insights for data-driven decisions, and provide reliable lead scoring. Gartner has predicted that 30 percent of B2B companies will use AI to augment their primary sales processes by 2020. AI helps detect anomalies and identify risks in the data present in corporate data systems, which would otherwise have been missed by human personnel. To bring clarity into and map this ever-expanding space, CIOReview proudly presents its special edition on sales technology. For us, coming up with this edition has been a dive into exploring several innovative sales tech solution providers, changing trends, needs of the hour, and a glimpse into how the future of the space would turn out to be. We hope the valuable insights from industry thought leaders and the cutting edge solutions from leading as well as emerging companies featured in this edition will help you in making informed decisions for your institution.Let us know your thoughts! EditorialThe Era of Converged SalesCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewContact Us:Phone:510-230-0395Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.comAugust 07, 2019, Vol 08, Issue - 54 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.comCIOReviewEditorial StaffSalesAaron PierceCarolynn WaltersJustin SmithShirley FaithRussell ThomasRose DcruzRichard Watsonrichard@cioreview.comVisualizersIssac GeorgeJohn Gotham*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin Smith
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