| | AUGUST 201919CIOReview10 MOST PROMISING MAGENTO CONSULTING/SERVICES COMPANIES - 2019Forix' multi-talented team knows the difference between solving a software problem vs. a business problem and how it may impact sales and workflows. This makes a tremendous impact on conversion rate optimization (CRO) and average order value (AOV). In light of their experience, the company sits atop plenty of IP gleaned from their successful clients. "Why go through the learning curve yourself when we have already seen several other businesses do things the right and wrong way. Wouldn't it be more fun to skip to the stuff that works?" asks Ngu Nguyen, President of Forix.With their robust CRO capabilities, Forix releases trapped sales by identifying and removing friction points, which can vary depending on the type of the consumer and the value of the items to be sold. For instance, products priced at $500 require a lot more research time (especially on mobile) by consumers, because this is a bigger buying decision and inherently more risky if they get it wrong. Having developed apps for entities like GoPro, Forix is capable of rolling out light and fast ecommerce website that deliver adaptive mobile experiences. For outdoor products, it is more about selling the sense of adventure rather than the product itself. Aligning to this, Forix centers their expertise on building a fun-filled website experience that potential customers can enjoy. For parts buyers, it is a complete reversal of conventional selling processes, because filters and fitment data are now driving the buying decisions. To this end, Forix can leverage fitment data and facilitate "search-in-reverse" functionalities for users who know what products they have and need a path to find the right part. It's a whole other ball game with B2B buyers where they require different product catalogs, pricing, specific payment terms, and freight. Forix implements customizations for business needs that are driven by unique buying behavior.Built For and Around ClientsAnother key differentiator about Forix is their dialed in work management process. They have gone the extra mile in integrating three systems for effective client interaction, backend workflow, and task tracking that are synced seamlessly to provide complete visibility across their clients' ecommerce ecosystem. It allows Forix to fluidly manage functions ranging from quoting, development, QA, to solution deployment. The company uses it to serve more than 120 clients with a staff of over 100 people across two countries. Taylor informs that many clients who are used to working with smaller shops or freelance teams are always very impressed by how different their tech partner experience is from their last provider.Since inception, Forix has had many clients that achieved 2-6 times more revenue after working with the company. In keeping up with their impressive track record, the company--in line with industry trends and developments--strives to continually sharpen the edge of their solutions and services offering. Taylor concludes, "Clients tell us all the time that they have just had another record sales day. I never get tired of hearing that. That's really the point of an ecommerce site--to be a revenue generator for a company both in terms of brand value and direct sales." With the recent Adobe acquisition of Magento, the company is looking forward to closer integration between ecommerce and content management. Since inception, Forix has had many clients that achieved 2-6 times more revenue after working with the companyNgu NguyenPresident
< Page 9 | Page 11 >