| | AUGUST 20199CIOReviewGOOGLE BECAME A LEADER IN THE CLOUD BY SHIFTING TO ENTERPRISE.When we look back at the Cloud landscape since its entrance in the market, initially some companies selected a single Cloud provider. Years later, this commitment has created business efficiency complications by limiting companies to the set of offerings currently available from their Cloud provider of choice.Since then, many companies have believed it's too risky to stick with the one Cloud provider. To address this, businesses began to rely on third-party providers to build a multi-cloud system by creating an additional layer above the Cloud. However, eventually, many companies found that they were still limited in experiencing the full power of the Cloud platform and its native technologies.Today, we see many businesses deploy a true multi-cloud strategy, and Google is one of the Cloud providers leading this trend for enterprise customers. The company has uniquely positioned itself as an orchestrator. To ensure greater collaboration and integration for customers, Google provides an infrastructure where enterprises can build off any existing platforms, both cloud-based and even on-prem. At the same time, these clients can leverage next-generation technologies, like machine learning and artificial intelligence, without having to compromise their technical ecosystem. And the best proof of Google's efforts is surely its newly announced platform called Anthos, which is specifically designed to manage Cloud applications in an entirely multi-Cloud world.Cloud providers across the board, not just Google, now recognize the importance of delivering a flexible, customizable multi-cloud solution. As businesses become even more complicated, we can expect to see this trend to continue growing.For any CIO or CTO starting their Cloud journey or looking to transform their Cloud solutions, start by looking inward at your company's needs rather than making a decision based on the Cloud provider's features. You can find the Cloud solution, whether true multi-cloud, third-party or hybrid Cloud, that can help your business succeed now and in the future. When it comes to the Cloud, don't try to find a perfect Cloud provider, instead, try to find the best solution for your company needs.Arseny GorokhINNOVATION IN CLOUD IS A NON-STOP EVOLUTION.Over the last few years, Google has done an impressive job of rapidly updating its offering portfolio by listening to its customers and partners' feedback. When chatbots first came on the market, every company was trying to build a chatbot application and develop customer service components. Google actually went beyond that and utilized its cutting-edge Google Assistant offering to create an enterprise-focused solution around it to help solve existing challenges in customer support by creating a callcenter of the future. GOOGLE CLOUD WAS BUILT FOR CUSTOMERS AND PARTNERS BASED ON THEIR FEEDBACK.Google has always been recognized for building outstanding products for its customers and advertisers. The exceptional thing that the company has done well over the last few years is analyzing what types of services might be useful and well-adopted by end users. This innovation is not just a practice for their industry-leading consumer products, but also their enterprise technology. Another excellent example is Google Glass, which initially failed its consumer launch and was put on hold. From these setbacks, Google realized they needed to pivot to its enterprise customers and found that Google Glass was an excellent tool for the manufacturing, healthcare, entertainment and energy industries. By re-evaluating their previous efforts and shifting to enterprise, Google became a leader in the Cloud space.
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