| | AUGUST 20196CIOReviewWith customer retention and engagement increasingly becoming a challenge today, in addition to the constantly decreasing attention span of users, gamification has the potential to provide an all-encompassing answer. Every time a brand needs to boost user engagement, encourage employees, drive sales, extract data, alter a certain user behavior, or even solve a persisting business problem, effectively strategized gamification initiatives can do wonders. Not surprisingly, gamification can be utilized--both externally and internally--for marketing purposes as well as for motivating employees, which, in turn, leads to business growth on all fronts.As the gamification landscape continues to mature, marketers are looking to transition from extrinsic motivation designs that only involve rewards and incentives to intrinsic designs that rather focus on making the gamification tasks inherently enjoyable for users. What makes intrinsic motivation crucial is that although rewards and incentives can encourage users to momentarily indulge in a certain set of actions, the motivation does not last long without a continuously dangling carrot. On the other hand, intrinsic designs ensure more durable motivation by making the task fundamentally meaningful and pleasurable. With these capabilities, not only does gamification help e-commerce, retail, and entertainment companies stay ahead of the competition but it is also poised to substantially impact the education, healthcare, finance, and corporate governance industries.As businesses across industries look to leverage gamification for making the desired user behaviors more enjoyable by not relying solely on rewards and gifts, it is critical for companies to select gamification solutions with a designing framework that best addresses their requirements. To assist brands with the same, we have shortlisted some of the most promising gamification solution providers in this edition of CIOReview.Do let us know your thoughts.EditorialExtrinsic to Intrinsic Motivation DesignCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEditorial StaffSalesAaron PierceCarolynn WaltersDane StanleyCalvin JamesTom Francistomfrancis@cioreview.comVisualizersIssac GeorgeBrian HardingManaging EditorJustin Smith*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin SmithManaging Editoreditor@cioreview.comContact Us:Phone:510.722.8394Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.com marketing@cioreview.comAUGUST - 14 - 2019, Vol 08 - Issue 58 (ISSN 2644-237X )Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReview
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