| | AUGUST 20198CIOReviewIN MYOPINIONA KEY LOYALTY DRIVER FOR DENTAL PATIENTSA KEY LOYALTY DRIVER FOR DENTAL PATIENTSBy George Suda, Chief Information Officer, Smile Brands Inc. Before there was OpenTable, we played the waiting game when it came to making dinner reservations. We picked up the phone and hoped there would be someone at the restaurant who could book our table without a lengthy hold time or game of phone tag. The convenience of online reservations suddenly created the expectation that all kinds of appointments could be made without phone contact. In fact, online scheduling is currently a hot button for patients with 80 percent preferring healthcare providers who offer online booking and 35 percent claiming this as a major factor when selecting new providers. Why? With online scheduling patients are in full control. They can book appointments when and how they prefer. Also, online booking conveniently cuts down the amount of time it takes
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