| | August 20169CIOReviewto make the right decisions for his/her function without micromanaging their team's use of technology. At New Relic, this process led us from guessing how many SaaS apps we were using to knowing that we had over 100­and then rationalizing and interconnecting them more effectively. Research shows that we are not alone in our need for night vision. One research conducted by Netskope found that IT experts misjudged cloud application usage within their companies by as much as 90 percent. As a CIO, investing in night vision can provide your team and leaderscritical insight into what is really going on in the business to help ensurethey're able make the most informed, useful go-forward decisions.Don't DrownWhen you're managing many SaaS applications, how do you keep your head above water? You focus.The priority should be the applications that clearly supportkey cross-company processeswhere there is a need to integrate information and action across functional groups. A good example of this is the "trial to order" process­i.e., yourproduct team knows when a potential customer trials an offering; marketing nurtures this action as a lead, sales works to convert leads into orders, and finance turns orders into invoices and bookable revenue. What I have found is that for the apps that matter the most, success lies in breaking away from the classical decentralized ownership approach where the "predominate user" engages with the vendor, pays the bills, and calls all the shots. But why would anyone want to give up his/her agility and control and let the CIO organization in? Because ultimately, organizations need to achieve cross-company process agility, and that cannot happen unless you engage someone with an overarching view to optimize at that level. Bringing this to reality can be challenging for an organization. Developing strong partnerships with functions in cross-company areas is where the CIO organization can make the biggest and most welcome difference. I've seen this play out countless times across my career.Double Down on DataSimplifying and streamlining the business applications environment frees up capacity to innovate in areas that are more meaningful and impactful, such as data and BI. Once you do this, it is possible to address the common, but highly difficult, challenge of data held hostage in siloed SaaS applications. By enabling cross-application data accessibility, it is possible to do more holistic customer analysis, machine learning and predictive/prescriptive analytics. If someone calls tech support,no time is wasted asking about the operating system they use orthe last time they had the error, and we already know what type of customer they are relative to our broader customer base. We know this and more because now information is integrated across our support, sales, product, and marketing applications, giving our tech support team a complete view of the customer's engagement with us. With this information we are able to more effectively service their needs.Framed with security and permissions rules, an integrated data/BI backbone allows users to access, analyze, and act on the key historical and real-time data from across the agreed-upon core SaaS applications. A huge benefit of this work is the "exit from Excel," which plagues organizations large and small. Now there is a single source of truth and all team functions can focus on making the right business decisions versus debating whose data is accurate. Building out this internal BI-as-a-Service capability helps eliminate the need for the various data marts and data warehouses that inevitably spring up around the company. For a cloud-first CIO, the ultimate differentiator is not the process components residing in SaaS applications. Instead, it is the aligned business insight and how this is used to power these apps. Seeing the Answer in the CloudsEvery business is becoming a software business and the cloud is a key part of enabling that transformation. To be successful, however, requires more than a changing business model or approach to engagement. Success requires that people also rethink what it means to be a CIO in a cloud-first world. Every business is becoming a software business and the cloud is a key part of enabling that transformationYvonne Wassenaar
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