| |APRIL 202319CIOReviewCould you tell me about your roles and responsibility in the current organization or the journey you had over the years? I started with Foot Locker at 27.5 years ago as a part time stock team member. I was big fan of the brand and the athletes that wore some of the most popular sneakers of the 90s. I was part time as I was a college student at the same time. Once I graduated, I moved in a Full-time sales, then AM in a couple of different properties including our first street front store in downtown Toronto before I became a store manager. I was manager for 3 years (rookie of the year and back-to-back manager of the year) before I took a new role at our corporate office at part of the merchant team where I oversaw the distribution of women's and kids' product across Canada. I did that role for 15 months but realized my passion was the field leadership and leading people, so I left the office and went back to field where I was made a manager trainer in the top store in country Foot Locker Toronto Eaton Centre. I held that position for 5.5 years before I relocated to Vancouver, BC in the west coast when I was promoted to district manager BC district. I was in that position for 3.5 years and then relocated again back to Toronto to be district manager in my home region for the next 8 years touching almost all stores at open point or another in Ontario. I was promoted to the Director of Customer Experience in Geo Toronto (approximately 65 stores) overseeing all Foot Locker Inc brands and 3 districts (3 District Managers). I have been doing that role for 2.25 years and have excelled in that role in addition to being a leader in our two of our employee resource groups for women and black team members. I am also a coordinator for our L.E.E.D. where I am coordinating community engagement with our grant winners as part of 5-year commitment of investing 250 million dollars into the black community across North America.In the light of your experience, what are the trends and challenges you've witnessed happening in the E-Commerce space?In the world of E-commerce, the greatest challenges lie in giving the customer the experience they want to have and how they want it. Being able to shop with ease, clarity and speed is extremely important to today's customer. The transition between creating the order, being able to make By Lionel McDonald, Director - Customer Experience ,Foot LockerFOCUSING ON PROVIDING SEAMLESS CUSTOMER EXPERIENCECXO INSIGHTSLionel McDonald
< Page 9 | Page 11 >