CIOReview
| | APRIL 20188By Sherif Mityas, Chief Information Officer & Chief Strategy Officer, TGI FridaysIt was many years ago when I first heard people talking about "cognitive technology"--mostly in academics, and those in Hollywood who painted scenarios of fully humanoid robots taking over the world. As the years passed, the discussions grew and the terms changed--machine learning, natural language processing, computer vision and of course, artificial intelligence (AI)--but the undertone was always there how real is this technology and should we embrace it or be afraid of it?Clearly, we've come a long way since those early days and cognitive technology has become a normal part of almost every consumer's daily life, whether they are aware of it or not. Interactions with brands on social media, an interaction with a help desk, even asking Siri or Alexa a question is employing some type of cognitive technology. The pace of this adoption is also accelerating. Why--because it makes our lives easier. That singular motivation will continue to drive organizations of all types and sizes to move more rapidly in understanding and deploying some level of cognitive technology in their operations.The adoption rate of voice-assisted devices alone will create a new channel of engagement between humans and machines well beyond the LEARN TO LOVE THE MACHINESherif Mityas
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