| | April 20176CIOReviewThe varied techniques used by marketers for lead conversion, has to cut across the deluge of marketing information and gain the attention of the customers. With tech savvy customers filtering and blocking most of the marketing content, the need for innovative CRMs that surmount traditional sales strategies is more than ever. Backed with the right analytics and granular information along the customer journey, CRM systems built on a mobile-first approach is definitely going to be the front runner to fulfill the purpose of winning the customer. Giving credence to the soaring mobile traffic and app adoption, CRM on mobile proves to be the right value proposition in reaching out to the customers. The CRM apps can track the customer's entire buying history to improvise upon sales approaches for 'anytime conversations' that can eventually clinch the deal. Equally, with a lot of conversations about product comparisons and more traversing through social media streams and the impetus on sentiment analysis gathering momentum, CRM has to integrate with multiple sources of data to present a holistic snapshot of the customer. However, for the CRM to be fully effective, the data fed into it has to be clean and appropriate to churn out relevant analytics.In fact, the insights generated from CRM tools aren't just for the sales and marketing departments to take advantage off. Insights into the sales pipeline can help modify a product's features and can result in appropriate finance planning and forecasting, triggering a series of cross- departmental advantages.To win over the customer amidst the clutter, hyper-targeting with contextual marketing orchestrated over multi-channels will be the CRM's additional flavor to broadcast the right message, on the right channel, at the precise time. The time is ripe for a CRM metamorphosis that leverages voice and chat driven interactions alongside machine learning and natural language processing capabilities.Though the technology floodgates are open, and variety spicing up the CRM space, the ensuing adoption however, necessitates a simple and intuitive CRM for all its varied stakeholders to leverage its numerous benefits.Let us know your thoughts.Jeevan George Managing Editoreditor@cioreview.comEditorialThe Simple CRMCopyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewAPRIL 4 - 2017Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 APRIL 4 - 2017, Vol 06 SE 41 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffSalesT:510.556.2284Aaron PierceAva GarciaBrian JacksonFrank Noel Judy ChristinSarah Fernandes Alena D'souzaalena@cioreview.comVisualizersAsher BlakeJohn GouthamManaging EditorJeevan GeorgeCRM SPECIAL
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