| | JUNE 20146CIOReviewCopyright © 2014 CIOReview, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJUNE - 2014CIOReview's circulation is audited and certified by BPA International (Audit Pending). Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.936.8381, F:510.894.8405 June 2014, volume SE 09 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com Editor-in-Chief Pradeep ShankarManaging Editor Christo JacobEditorial StaffSalesCharles MatthewsGeorge ThomasHarvi Sachar Joshua ParkerLaura PintoMatthew JacobSherly JamesYeshwanth H.VXavier Thomasxavier@cioreview.comT:510.565.7564David Edwarddavid@cioreview.comRobert Matthewrobert@cioreview.comJennifer Stephenjennifer.stephen@cioreview.comVisualizersStephen ThomasMohammed Haneefdigital Marketing technology SpecialCIOReviewWhen "Trust Me" May Not Be Enough.What's your next move? Validate your instinct before you act. » Assortment and Planogram Optimization » Sales Forecasting and Site Selection Solutions » Cannibalization and Competitive Impact » Price Point Sensitivity Analysis » Market Optimization Planning » Customer SegmentationGo to www.ForumAnalytics.com to learn moreContact us at 1.800.689.1652 ext. 113 or info@forumanalytics.comForum Analytics empowers organizations to maximize the value of internal data assets, deploy accurate, data-driven solutions for enhanced decision making, and integrate data resources to simplify and increase internal collaboration. Forum Analytics has been serving the franchise and retail industries since 2001. Having analyzed over 100,000 sites generating $60 billion in annual revenues, our experienced staff of statisticians, analysts, and programmers bring a creative blend of academic and applied expertise to every project. The speed at which technology is influencing marketing is fascinating. Marketing executives today are dealing with the massive challenge of cutting through the noise of the marketing technology landscape. The task of deciding which technology to choose among 1000+ marketing technology companies offering different capabilities is like choosing a needle in a haystack.In this special edition, marketing leaders share insights into how they are leveraging technology to meet their current marketing challenges and also how technology is helping them to innovate and stay ahead of the competition.By investing in marketing strategies now, companies are realizing new ways to drive their business to reach prospective customers. Marketing leaders who are at the forefront of embracing change are leveraging new trends and technologies such as digital, mobile and social media thereby, bringing new approaches to reach and engage their customers. They are also adopting new breed of marketing solutions to modernize their business processes and functions like branding, advertising, market research and promotions. Marketing is now all about consumer engagement and doing everything we can to be there with the consumer and predict what the consumer wants before they need it.To help marketing executives take advantage of the new tech revolution, we present `20 Most Promising Digital Marketing Solution Providers'. CEOs of these vendor companies talk about how their solutions are helping address clients' pain points. These innovative solutions are helping marketing executives push the boundaries within their companies and their fields. It's excit ing stuff--this is just the tip of the iceberg. Let us know what you think.Pradeep ShankarEditor-in-Chiefeditor@cioreview.comEditorialEmbracing Technology for Competitive Advantage
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